In 2012 a company was started by Donald Kirkland called Dat LifeStyle Clothing. This clothing brand focused on the youth in the inner city of Memphis,TN. Although  some parts of Memphis are sometimes depicted as a city of violence, this brand showcased the true  spirit of the youth(Young Fly & Ambitious). While marketing this brand he began screen printing his own shirts and apparel. Word quickly spread of his quality and skill to produce custom screen printed shirts. With a little personal investment, time and passion Lifestyle Screen Printing emerged.